John Maxwell Blog Analysis

The John Maxwell Company's blog is different from most blogs in the leadership field in the fact that his blog content is integrated into his company's website.  This and his weekly updates, with easy to implement leadership tips makes his blog tops in this niche.

One of the things to examine is how relevant the content is to my niche area of young leaders, and Mr. Maxwell encourages people of all ages to practice leadership now, no matter the age.  A great article he posted about leadership styles, which contains a great sports analogy, is something I recently examined.  My post can be found here and includes a link to Mr. Maxwell's original article.  His experience and knowledge gained over 40 plus years gives him a wealth of information to pull from.

In terms of monetization, the integration with his website makes this easy.  His shop is a simple click away where his books can be easily purchased.  No outside content is advertised or linked to as his own shop is a near one-stop shop for leadership materials.

The blog has many loyal followers who comment regularly on Mr. Maxwell’s content.  The blog posts that get the most comments are his posts on leadership and how to improve on this skill.  Most people are looking to increase their ability in this field and they are willing to share their opinion in this space. 

By being a part of his site, the blog enjoys a high volume of traffic, and sits near the top of search results or just below the fold.  The mix of site and blog coupled with the name recognition leads to high traffic and positions his blog well in terms of search engine optimization.